The show I chose to analyze this week is called Kell on Earth this show is about a PR guru who has overcome many barriers in order to maintain her top spot in fashion and marketing PR. Kelly Cutrone is the founder of people’s revolution, she is responsible for marketing, up and coming fashion designers, putting on fashion shows and managing photo shoots.
The purpose of her job is to help designers market their product and get there name in the press in a good way, even though any publicity is good publicity. However, designers want to maintain a certain image within the public in order to sale their merchandise. The show mainly focuses on how Kelly maintains her multimillion dollar business during a recession when people really aren’t able to purchase items such as apparel, handbags, jeans, jewelry and shoes at the quantity and quality they once use to.
The show also focuses on the world famous fashion weeks in New York, LA, London, Milan and Paris. Kell on Earth shows what goes on in “Kelly’s world” so to speak; you get a backstage pass that shows you what goes on behind the scenes in order to pull off shows of such a high caliber.
This show has become popular because you get more insight of what it takes to be successful in this type of business. People are usually so use to seeing the glitz and glamour but not able to grasp the concept of how much work is actually put into putting on fashion shows, marketing new designers or creating photo shoot spreads; while trying to maintain a personal life and take care of her daughter in the mist of all this chaos.
Picture retrieved August 3, 2010 http://remotecontrol.mtv.com/wp-content/uploads/2008/08/kelly-mycompany.jpg
